CASE STUDY 03
2017 – 2018

Solvemate

Giving AI an Identity.

How do you communicate innovation? To help them revolutionize customer support, we gave Solvemate an identity as smart as their product.

Solvemate uses cutting-edge machine learning to automate customer support. We helped them build a complete brand identity including name, logo, voice, and narrative.

BRANDING / RESEARCH

Discovery

Finding true differentiators.

AI is a crowded market that's hard for the general public to understand. In several workshops, we established what sets Solvemate apart and how best to express it.

The company's impressive technology, it soon occurred to us, was just a means to their true aim: Solving customer support requests quickly and effectively. Why not show it right in the company name?

BRANDING / DESIGN

Branding

Client–designer dialogue.

We spent a week embedded at Solvemate's office to see the product in action. Being there gave us the opportunity to build a visual and verbal identity—and to rapidly iterate on each proposal.

DESIGN / ILLUSTRATION

Design

Purposeful visuals.

From a new color scheme to a typographic experience and a new logo: Our design work included all aspects of how Solvemate visually presents itself. We like to think of it as a human take on AI.

Their design system was established to purposefully bring a complex technical subject down to a level where everyone can grasp it, using simple geometric illustrations and icons.

COPYWRITING / BRANDING

Verbal identity

Words to match the visuals.

A verbal identity is invaluable in how a brand is perceived by its customers. We simplified technical terms to establish a more conversational vocabulary, arriving at a tonality that's clear and concise.

DEVELOPMENT / DESIGN

Development

A slick home on the web.

First impressions matter, particularly in tech. We created a web presence for Solvemate that works for all audiences—no matter if they're developers or prospective clients.

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